Deep sector expertise across nine vertically integrated sectors, horizontally integrated for maximum diagonal impact.
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For more than five decades, GWBI has helped organisations do what they do, only more globally. This is our story so far, and some of it in advance.
It started with a simple idea, shared over a pot of tea: that business could be more. More than fifty years later, we are still relentlessly committed to working out more what.
From a single table to 147 markets, every chapter of our story has been defined by the same thing: adding to it.
Three founders meet at a motorway service station on the M4 and agree that business could be more. Nobody writes down what more is, because the concept itself is the driver to ultimate business discovery.
It remains our most photographed office, and the only one with its own carbon-neutral car park.
"Worldwide" is added to the name to reflect our growing presence in two further countries. Derek Pole joins as VP, Horizontal Integration.
Marcus Brightwell joins as an intern. He has never really left the room.
We launch our first website, followed shortly afterwards by a strategy for having one.
"Global" is added to reflect our expanding footprint. Global Worldwide Business International is born. Business cards are reprinted for the third time.
Our proprietary values framework, so integral to who we are that it cannot be defined.
We are humbled to win Best Workplace at The Global Workplace Awards. We have remained humbled every year since.
We make a hard pivot to blockchain deliverables. In 2022, we make a soft pivot back, and retain the learnings.
We become AI-first while remaining people-first. Both teams now report to the same steering committee, which meets first.
382,000 colleagues. 147 markets. Nine consecutive Best Workplace awards. One shared sense of being here.
Proposed rebrand to Global Worldwide Business International Planetary, subject to consultation. Business cards have been ordered.
They guide every decision we make, every partnership we form and every slide we present.
Integrity, with longevity, and a little something extra we are not yet able to disclose.
We move quickly and decisively and, where appropriate, after a period of consultation.
The courage to do the right thing, every time, subject to approval.
We bring 720° passion to every engagement, which is twice what is generally recommended.
Excellence in everything we do, everywhere we do it.
Because we believe excellence is worth repeating.
Our proprietary four-stage methodology, refined over five decades and applied to every engagement, regardless of what the engagement is.
Our Executive Leadership Team brings together more than 200 years of combined experience, much of it at GWBI, most of it in meetings.
Group Chief Executive Officer
Marcus joined GWBI as an intern in 1994 and has never really left the room. He became Group CEO in 2016 following what he describes as a period of sustained presence. He holds an MBA, and several more in progress.
Chair of the Board
Dame Felicity chairs fourteen boards, including the board that appoints her. She was made a Dame in 2019 for services to boards.
Chief Vision Evangelist
Toby holds an honorary doctorate in Vision from the GWBI Academy. He leads the GWBI Predictive Synergy Matrix™, which forecasts synergies before they occur, and occasionally instead of them.
Chief People & Belonging Officer
Priya champions wellbeing across the GWBI Family through Mindful Mondays, Wellness Wednesdays and the monthly mandatory fun survey, which has a 100% completion rate.
Chief Sustainability Ambition Officer
Graham is responsible for the GWBI sustainability ambitions. The targets sit with another team, which he hopes to meet in the new year.
Chief AI Officer
Sasha was appointed in 2025 following a recommendation from the AI. She reports to the Group CEO, and the AI reports to her, in principle. Sasha also oversees MLOps, LLMOps and OpsOps.
VP, Horizontal Integration (Vertical)
Derek has held his role since 1987. The role has changed around him several times. Derek has not.
We are always looking for exceptional leaders who share our values, all five of them.
Explore careersExplore the next-gen scalable architecture behind every GWBI partnership.
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